I have no idea if Rosetta Stone is a good product or not. But their commercials I’ve been hearing on Pandora frankly insult me. In the ad, some guy calls in and asks, “What’s the catch?” The lady on the phone says something to the effect of, “No catch! We’re so sure you’ll love Rosetta Stone that we’ll send you a free demo!” And of course the guy is astonished that the company would be so generous as to send him a free demonstration of a product they wish to sell him.
I find myself wanting to scream at the guy, “The catch, you [insert expletive], is that it’s a demo! You have to pay for the product.” It feels the same to me as if he were astonished that an automotive company would send him a free brochure on their new car model.
So I doubt anyone who works for Rosetta Stone is reading this, but if so, your ad sucks and makes me not want to buy your product.
Tags: advertising, language
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